GGN Label

The GGN label is a consumer label that stands for certified, responsible farming and transparency. You will find it on more than 4,000 products including fruit and vegetables, farmed seafood, flowers, and plants in stores across 45 countries worldwide as of January 2026.

Accompanied by a 13-digit tracking code that allows you to trace the roots of the products you buy, the GGN label is a consistent mark of assurance that the product in your hands came from a farm and supply chain that have been independently certified against internationally recognized GLOBALG.A.P. standards.

Responsible farming to us means balancing the needs of the present with the ability to meet future demands: From how food and plants are farmed and the resources they use to the people who produce them and the systems that take them from farm to shelf. This is why five key topics underpin the certification behind the label: Food safety, environment, animal health and welfare, workers' health, safety and welfare, and supply chain transparency.